Insomnia Graphix | About Us

Insomnia Graphix

In 2012, husband and wife team Rich and Erin Harris decided they would soon leave the corporate world behind and open a creative firm – but they hadn’t come up with a business name yet. Like many evenings, the couple was up late (really late) working on a sales presentation all the while discussing their new startup when the name Insomnia Graphix came to them.
At 2am and again in the light of day, the couple agreed that the name just fit and so it stuck.
These days, the duo can still be found working late because they’re passionate about helping people and solving problems… and because they can’t sleep until everything’s just right.



We’re passionate about helping people build their dream brands and businesses. If you have a product or service that you believe in, we want to help you get your business in front of the people you’re meant to serve. Whether that’s through great design or modern marketing, we’re here to help you reach your goals. Our team has over 45 years of experience in marketing and design and is dedicated to realizing your dreams.

551 Passaic Ave.

From 10-6 (and usually much later) you can find us sipping coffee and working in our custom designed creative office studio, located in the heart of West Caldwell and surrounded by cultural centers, modern commerce and some of the most amazing dining and treats in the region.  

Our Process

Building a business that matters isn’t easy. It takes time, money, dedication and hard work. It can be expensive and time consuming to go down the wrong path or we can easily become paralyzed by endless choices in an oversaturated marketplace.
We understand how overwhelming it can be, but it doesn’t have to be this way.

Our process is simple. We believe that if you do something amazing, it’s our job to help you share that with the world. In order to do that, we listen and make sure we understand. We explore what’s important to our clients and learn what they want to achieve. Then break down those goals into bite size, actionable steps.


We’re here for you. We listen, understand and create customized solutions that are tailored to fit your individual goals for success.


Your satisfaction is our number one priority. If you have technical issues, marketing or design questions or are simply having a challenge you need help with, just call or email us and we’ll take care of you.


Whether we’ve set you up with your own personal action plan or we’re providing full service implementation we help make things easy and keep you on track.